The EPDM + prepares marketing and communication professionals with an in-depth understanding of all the necessary disciplines as well as providing them with a knowledge of all the key tools for the planning, execution and budgeting of a global marketing plan in an increasingly digital market environment. To achieve this it has an extensive faculty consisting of expert teachers in each subject who accompany the student in an eminently practical learning experience.
Thursdays from 19h to 22h and Fridays from 16h to 21h
- Methodology: “Learning by doing”, a program designed and owned by The Valley, with more than 50 hours teaching in workshops, workshops with tools, and a review of successful case studies of companies in the sector
- Real cases explained by professionals in the sector
- The only marketing program in which students carry out digital marketing campaign practices with real investment
- End of Program Project executed in small groups (maximum 5 students) in which students design and carry-out a real marketing and digital communication strategy
To work on a real digital marketing and communication strategy
To develop strategic actions of a marketing plan
Learning to use digital media to create brand awareness
Answering to the new business needs of the market
Expertise and customization to the student needs
Professors who are references in the digital sector
MODULE 01: FUNDAMENTALS OF DIGITAL MARKETING
Digital Marketing Fundamentals
Ecosystem, players and digital marketing profiles. Trends
Legal aspects of digital marketing
MODULE 02: RESEARCH & DIGITAL STRATEGY
Research & Validation digital tools
Lean marketing + design thinking
MODULE 03: INBOUND MARKETING
1. INTRODUCTION TO INBOUND MARKETING
Inbound Marketing fundamentals
Digital content plan
Marketing automation: Inbound tools. Hubspot
Search Engine Marketing: SEO
Mobile Markets Marketing: ASO
3. SOCIAL MEDIA
Social media strategy
Twitter, LinkedIn, Facebook & Instagram, Youtube
Tools and metrics in social media
Case: Social Media Marketing
Workshop: Social Media
4. CRM & LOYALTY
Recruitment and loyalty: from eCRM to socialCRM
MODULE 04:OUTBOUND MARKETING
Search Engine Marketing: SEM
SEM. Google Adwords
2. SOCIAL ADS
Advertising formats in Social Media
3. DIGITAL ADVERTISING
Advertising models and media plans
Creativity & branded content
Market data for media planning (Comscore)
Adserving and formats
Programmatic advertising and RTB (buying and selling)
Case: Programmatic advertising campaign
MODULE 05:DIGITAL MARKETING ANALYTICS
Analytics applied to digital marketing
Campaign analysis and dashboards
Attribution models and market standards
Workshop: Google Analytics
MODULE 06: BUDGET PLANNING & EXECUTION
Budget planning and execution
Case: Marketing Plan
MODULE 07: REAL CAMPAIGNS
Workshops with real investment in online marketing campaign *
Campaigns strategy & KPI’s
Landing pages creation & CRO
Campaigns setup: Google Adwords & Facebook Ads
Optimization and reporting
*The workshops are distributed throughout the program with the aim of complementing in a practical way the training itinerary
Large group of professors specialized on digital marketing and communication and references in the sector.
Via filling the form
We will call you to set a personal interview.
We will evaluate your profiles as a possible EPDM+ student.
In 7 days maximum we will inform you if you have been admitted.
We can offer financing options depending on the needs of the students.
Get a maximum discount of 15%.
Get informed of our financing options.
Large job board with exclusive offers from the top companies of the sector.
After the Executive Program in Digital Marketing, I have changed the focus, the way of seeing reality, how to interpret news, articles, conversations and how you are able to predict future innovations. I absolutely recommend this program for any professional interested in knowing how the interactions between companies and clients works nowadays.José Luis MarínStrategic Marketing & Projects Management
Studying the Executive Program in Digital Marketing has been very interesting and enriching in both professional and personal parts.Abel BlázquezSales Responsible at La Voz de Galicia