The EPDM + prepares marketing and communication professionals with an in-depth understanding of all the necessary disciplines as well as providing them with a knowledge of all the key tools for the planning, execution and budgeting of a global marketing plan in an increasingly digital market environment. To achieve this it has an extensive faculty consisting of expert teachers in each subject who accompany the student in an eminently practical learning experience.
Tuesdays, Wednesdays and Thursdays from 6:30 pm to 9:30 pm
- Methodology: “Learning by doing”, a program designed and owned by The Valley, with more than 50 hours teaching in workshops, workshops with tools, and a review of successful case studies of companies in the sector
- Real cases explained by professionals in the sector
- The only marketing program in which students carry out digital marketing campaign practices with real investment
- End of Program Project executed in small groups (maximum 5 students) in which students design and carry-out a real marketing and digital communication strategy
To work on a real digital marketing and communication strategy
To develop strategic actions of a marketing plan
Learning to use digital media to create brand awareness
Answering to the new business needs of the market
Expertise and customization to the student needs
Professors who are references in the digital sector
MODULE 01: FUNDAMENTALS OF DIGITAL MARKETING
Search engine marketing: SEO and SEM
Mobile markets Marketing: ASO
Digital analytics and their application to digital
Email marketing and affiliation
Google Adwords and Google Analytics Workshop
MODULE 02: SOCIAL MEDIA
Social media strategy
Communication and online reputation
Social media plan
Tools and metrics in social media
Facebook Ads Workshop
Social media workshop: Project tutoring
MODULE 03: DIGITAL ADVERTISING AND CREATIVITY
Advertising models and media plans
Market data for media planning (Comscore)
Creativity and branded content
Adserving and formats
Programmatic advertising and RTB (buying and
Workshop on Digital Advertising and Creativity: Project
MODULE 04: MARKETING PLAN AND BUDGET EXECUTION
Branding construction with digital media
eCommerce: how to develop a recruitment plan
Recruitment and loyalty: from eCRM to socialCRM
Workshop and case studies
Budget planning and execution workshop: Project
MODULE 05: REAL CAMPAIGNS
Definition of strategy
Campaigns on SEM, Facebook, Twitter, email marketing
Analysis of results
MODULE 06: TRENDS
Large group of professors specialized on digital marketing and communication and references in the sector.
Via filling the form
We will call you to set a personal interview.
We will evaluate your profiles as a possible EPDM+ student.
In 7 days maximum we will inform you if you have been admitted.
We can offer financing options depending on the needs of the students.
Get a maximum discount of 15%.
Get informed of our financing options.
Large job board with exclusive offers from the top companies of the sector.
After the Executive Program in Digital Marketing, I have changed the focus, the way of seeing reality, how to interpret news, articles, conversations and how you are able to predict future innovations. I absolutely recommend this program for any professional interested in knowing how the interactions between companies and clients works nowadays.José Luis MarínStrategic Marketing & Projects Management
Studying the Executive Program in Digital Marketing has been very interesting and enriching in both professional and personal parts.Abel BlázquezSales Responsible at La Voz de Galicia