Executive Program in Digital Marketing

The EPDM + prepares marketing and communication professionals with an in-depth understanding of all the necessary disciplines as well as providing them with a knowledge of all the key tools for the planning, execution and budgeting of a global marketing plan in an increasingly digital market environment. To achieve this it has an extensive faculty consisting of expert teachers in each subject who accompany the student in an eminently practical learning experience.

Average age

35 years 

Duration

150 hours 

Next call

February 2019 

Thursdays from 19h to 22h and Fridays from 16h to 21h

100%

150 HOURS 

Why study the EPDM+?

  • Methodology: “Learning by doing”, a program designed and owned by The Valley, with more than 50 hours teaching in workshops, workshops with tools, and a review of successful case studies of companies in the sector
  • Real cases explained by professionals in the sector
  • The only marketing program in which students carry out digital marketing campaign practices with real investment
  • End of Program Project executed in small groups (maximum 5 students) in which students design and carry-out a real marketing and digital communication strategy

Aims

contenidos-especializados

To work on a real digital marketing and communication strategy

profesorado

To develop strategic actions of a marketing plan

networking

Learning to use digital media to create brand awareness

mercado-trabajo

Answering to the new business needs of the market

exclusividad

Expertise and customization to the student needs

emprendimiento

Professors who are references in the digital sector

Modules

MODULE 01: FUNDAMENTALS OF DIGITAL MARKETING
Digital Marketing Fundamentals
Ecosystem, players and digital marketing profiles. Trends
Legal aspects of digital marketing

MODULE 02: RESEARCH & DIGITAL STRATEGY
Research & Validation digital tools
Digital Branding
Performance marketing
PRACTICAL WORKSHOPS
Lean marketing + design thinking
Digital Strategy

MODULE 03: INBOUND MARKETING
1. INTRODUCTION TO INBOUND MARKETING
Inbound Marketing fundamentals
Digital content plan
PRACTICAL WORKSHOPS
Marketing automation: Inbound tools. Hubspot
2. SEO
Search Engine Marketing: SEO
Mobile Markets Marketing: ASO
PRACTICAL WORKSHOPS
Workshop: SEO
3. SOCIAL MEDIA
Social media strategy
Twitter, LinkedIn, Facebook & Instagram, Youtube
Tools and metrics in social media
PRACTICAL WORKSHOPS
Case: Social Media Marketing
Workshop: Social Media
4. CRM & LOYALTY
Recruitment and loyalty: from eCRM to socialCRM
Email marketing

MODULE 04:OUTBOUND MARKETING
1. SEM
Search Engine Marketing: SEM
PRACTICAL WORKSHOPS
SEM. Google Adwords
2. SOCIAL ADS
Advertising formats in Social Media
PRACTICAL WORKSHOPS
Facebook Ads
3. DIGITAL ADVERTISING
Advertising models and media plans
Creativity & branded content
Market data for media planning (Comscore)
Adserving and formats
Programmatic advertising and RTB (buying and selling)
PRACTICAL WORKSHOPS
Case: Programmatic advertising campaign
Digital Advertising

MODULE 05:DIGITAL MARKETING ANALYTICS
Analytics applied to digital marketing
Campaign analysis and dashboards
Attribution models and market standards
PRACTICAL WORKSHOPS
Workshop: Google Analytics

MODULE 06: BUDGET PLANNING & EXECUTION
Budget planning and execution
PRACTICAL WORKSHOPS
Case: Marketing Plan
Marketing Plan

MODULE 07: REAL CAMPAIGNS
Workshops with real investment in online marketing campaign *
Campaigns strategy & KPI’s
Landing pages creation & CRO
Campaigns setup: Google Adwords & Facebook Ads
Optimization and reporting
*The workshops are distributed throughout the program with the aim of complementing in a practical way the training itinerary

Faculty

Large group of professors specialized on digital marketing and communication and references in the sector.

Michaela Mairinger

Digital Marketing Manager en Rosa Clará

Dot Lung

Managing Director at California Digital

Sophie Steffen

Digital B2B & B2C Marketing

Eleazar Santos

Director at Good Rebels

Michiel Das

Search (SEO & SEM) Manager en SEAT (Grupo VW)

Mark Ralphs

Partner and UK Managing Director at Good Rebels

David Jordan

CEO de Jarvis Digital

Requirements

Experience working on marketing, brand or communication areas, agencies, media or start-ups.
Minimum of 3 years of professional experience.
Be interested in developing your career in the digital marketing and communication areas.

Admission

1INFORMATION REQUEST

Via filling the form

INTERVIEW2

We will call you to set a personal interview.

EVALUATION3

We will evaluate your profiles as a possible EPDM+ student.

 

4ADMISSION

In 7 days maximum we will inform you if you have been admitted.

Price & Financing Options

6.500

We can offer financing options depending on the needs of the students.

descuentos

Discount

Get a maximum discount of 15%.

financiacion

FINANCING

Get informed of our financing options.

becas

JOB BOARD

Large job board with exclusive offers from the top companies of the sector.

After the Executive Program in Digital Marketing, I have changed the focus, the way of seeing reality, how to interpret news, articles, conversations and how you are able to predict future innovations. I absolutely recommend this program for any professional interested in knowing how the interactions between companies and clients works nowadays.

José Luis MarínStrategic Marketing & Projects Management

Studying the Executive Program in Digital Marketing has been very interesting and enriching in both professional and personal parts.

Abel BlázquezSales Responsible at La Voz de Galicia

Contact us by phone 93 463 71 14 or send us an email to barcelona@thevalley.es