Descripción de la empresa:
Parter global de soluciones de movilidad
Funciones:
MAIN TASK
Develop the SL Leisure Mainstream Business Line in Spain with the ownership of the targets of the Service Line in revenue and costs.
Responsible for the Go to market, Product management, Marketing actions, Business Analysis and Market insights of the Service Line.
Ensure an excellent Customer Journey and participate in the definition of a Loyalty Program for the Service Line.
MAJOR AREAS OF ACCOUNTABILITY
Ownership of the Service Line main KPIs and targets
Responsible for the PNL until MAVC.
Active participation in the definition of the Service Line Budgets and Forecasts
Develop communication channels (reports) with the different departments that are involved for the development of the sales promotion and potentialization plan.
Establish sales scenarios based on the business opportunities identified.
Product development
Develop of the products offer as well as the Use cases definition, Buyer personas identification, products, prices, contribution, promotion and Go to market full strategy
Analyze and define the different niches and clusters of clients to adapt EC products to their needs
Global knowledge of the needs of the leisure and travel segment and customers of the country and define sales strategies for each destination and monitor them.
Define the distribution channels that will be used to market.
Build commercial and marketing local action plan :
Define and execute commercial and marketing action plan
Deploy and implement tactical marketing initiatives to reach expected business performances
Define – commercial planning and crm campaign
Identify strategic partnerships to foster client acquisition and wider our distribution network
Collaborate with other Service Lines to deploy co-marketing actions locally
Negotiation of promotional and sales actions for the brand with strategic partners that help us increase EC’s brand presence and business volume.
Deploy brand footprint locally
Execute marketing plans according to budget rising brand awareness and consideration
Deploy and implement marketing initiatives to support brand awareness
Activate social media platform with the help of Group Creatives and Media agencies
Build and deploy local event and communications plan
Analytics and reporting
Analyse zoning performance reporting to identify gaps vs targets
Participate actively to weekly marketing performance meeting at BU level
Monitor and analyse local market trends
Monitor, analyse and report the performance and results of the Service Line by sales channel
Requisitos:
PERSONAL PROFILE OF POSITION HOLDER
Start-up minded and curious about new technologies and business models
Looking for international challenges and a fun work environment
Energetic, enthusiastic and naturally motivated
Excited to change the way people travel and the way our cities are organised
A firm believer in the necessity to preserve our environment
MAJOR AREAS OF COMPETENCY NECESSARY FOR SUCCESS
Experienced in B2C Marketing
Familiar with creating and analysing KPIs
Experienced in strategic planning
Comfortable with budget management
Able to prepare trade agreements
Used to working in a performance-oriented environment
Strongly focused on data-driven decision
Organised with good management skills
With at least 2 to 3 years of experience
Horario: 09.00-18 00/ Teletrabajo 2 dias semana
Lugar de trabajo: Madrid
Remuneración: 30.000€
Tipo de oferta: Contrato
