Executive Program in Digital Marketing

The aim of this Program is to prepare the students to understand and develop a marketing and communication strategy focused on digital transformation.

Average age

35 years 

Duration

150 hours 

Nº of seats

30 seats 

Next call

October 2017 

Fridays from 4.00 pm to 10.00 pm and Saturdays from 9.30 am to 2.30 pm

100%

150 HOURS 

Why study the EPDM+?

The Executive Program in Digital Marketing trains the students to design a digital marketing and communication strategy with a group of professors who are references in the sector.

  • Methodology. We combine theory and practice.
  • Expertise. We have a large faculty specialized in marketing and digital communication.
  • Job. Weekly job offers from companies looking for profiles among our students.
  • Networking. Be part of our community The Vallians, focused on digital networking in our country.

Aims

contenidos-especializados

To work on a real digital marketing and communication strategy

profesorado

To develop strategic actions of a marketing plan

networking

Learning to use digital media to create brand awareness

mercado-trabajo

Answering to the new business needs of the market

exclusividad

Expertise and customization to the student needs

emprendimiento

Professors who are references in the digital sector

Modules

MODULE 01: Digital Marketing Basis

  1. Search engine Marketing: SEO and SEM
  2. Marketing in Mobile Markets: ASO
  3. Analytics in Digital Marketing
  4. Affiliation and email marketing
  5. WORKSHOPS:
    • Google Adwords
    • Google Shopping
    • Google Analytics

MODULE 02: Social Media

  1. Social Media Strategy
  2. Reputation and 2.0 comunication
  3. Social Media Plan
  4. Social Media reports and tools
  5. WORKSHOPS:
    • Facebook Ads
    • Social Media: Project mentoring

MODULE 03: Advertisement and Digital Creativity

  1. Advertisement models and media plan
  2. Market data for media planning (Comscore)
  3. Creativity & branded content
  4. Adserving & formats
  5. Programatic advertising & RTB
  6. WORKSHOPS:
    • Advertisement and Digital creativity: Project mentoring

MODULE 04: Marketing Plan and Budget Execution

  1. Branding in digital media
  2. Performance marketing
  3. Campaign Strategy
  4. eCommerce: how to build a customer acquisition plan
  5. Acquisition and loyalty: from the eCRM to the SocialCRM
  6. WORKSHOPS:
    • Panning strategy and practical cases
    • Planning and budget execution: Project mentoring

MODULE 05: Real Campaigns

    1. Strategy definition
    2. SEM, Facebook, Twitter and email marketing campaigns
    3. Analysis of results

* Workshops with real investment in online marketing campaigns.

MODULE 06: Trends

  1. Marketing trends

Faculty

Large group of professors specialized on digital marketing and communication and references in the sector.

Marian Garriga

Marian Garriga

Consumer Marketing Director at Massimo Dutti

Victor Ronco

Victor Ronco

Digital Coms Manager at Volkswagen-Audi Spain

Rubén Buenvarón

Rubén Buenvarón

Head of Digital at Mediacom

Ramón Montanera

Ramón Montanera

Market Intelligence Director at Elogia

Nuria Labella

Nuria Labella

Digital Media Manager at Nestlé

Noelia Leiro

Noelia Leiro

Mobile & Connected Car at SEAT

Eva Klobuznik

Eva Klobuznik

Social Media Manager at Oysho

David Pereira

David Pereira

Digital Technology Director at Everis

Michaela Mairinger

Michaela Mairinger

Digital Marketing Manager en Rosa Clará

Mark Ralphs

Mark Ralphs

Partner and UK Managing Director at Good Rebels

Liezl Roxin

Liezl Roxin

Strategy Director at Carat

Vanessa Estorach

Vanessa Estorach

CEO & Consultant at e-growing

Requirements

Experience working on marketing, brand or communication areas, agencies, media or start-ups.
Minimum of 3 years of professional experience.
Be interested in developing your career in the digital marketing and communication areas.

Admission

1INFORMATION REQUEST

Via filling the form

INTERVIEW2

We will call you to set a personal interview.

EVALUATION3

We will evaluate your profiles as a possible EPDM+ student.

 

4ADMISSION

In 7 days maximum we will inform you if you have been admitted.

Price & Financing Options

5.500

We can offer financing options depending on the needs of the students.

descuentos

Discount

Get a maximum discount of 15%.

financiacion

FINANCING

Get informed of our financing options.

becas

JOB BOARD

Large job board with exclusive offers from the top companies of the sector.

After the Executive Program in Digital Marketing, I have changed the focus, the way of seeing reality, how to interpret news, articles, conversations and how you are able to predict future innovations. I absolutely recommend this program for any professional interested in knowing how the interactions between companies and clients works nowadays.

José Luis MarínStrategic Marketing & Projects Management

Studying the Executive Program in Digital Marketing has been very interesting and enriching in both professional and personal parts.

Abel BlázquezSales Responsible at La Voz de Galicia

Contact us by phone 93 463 71 14 or send us an email to barcelona@thevalleydbs.com